We recently talked to Training Journal about Google's innovative approach to content marketing and how we adapted it for L&D.Read More
Recent Posts & Articles
/Natalie Lewendon How to use marvellous marketing metrics for L&D
We've talked on the Bray Leino Learning blog about how adopting marketing skills can engage learners and help make a huge improvement to results.Read More
/Teresa Lovell Transforming your strategy with marketing metrics
Discover the seven key marketing metrics L&D need to be using to transform their offering with our animated infographic.Read More
/Stephanie Morgan Whose responsibility is it to change a learning culture?
“If only our people would embrace self-directed learning!” We've all heard this before. But why can't you just deliver the solution that will move your people from push to pull?Read More
/Stephanie Morgan ROI - is it really too hard?
Measuring ROI can seem too hard. Our number-one tip is always to get much closer to the business. But there are other things you can be doing too.Read More
/Stephanie Morgan Do your leaders align with organisational strategy?
L&D can help leaders acquire and improve the skills that will help them think strategically, act strategically and translate strategy for their people.Read More
/Rachel Matthews 4 marketing measurements to transform your strategy
I’d like to take a step back and think more broadly about your learning strategy and brand. Many of the challenges L&D face, in many different organisations and industries, are very similar. What it doesn’t tell us is what is being done about it.Read More
/Teresa Lovell Evolve your learning strategy with SWOT
Discover the benefits of using SWOT analysis to help create and maintain your L&D strategy with our new animated infographic.Read More
/Stephanie Morgan Why you're struggling to understand your learners
New models of assessing business needs put the problem first, not the person - helping learning professionals understand their business's challenges.Read More
/Rachel Matthews 7 marketing metrics L&D need to be using
All L&D teams track their success, but what often isn’t tracked within learning departments, is how effective their ‘behind-the-scenes’ work is.Read More