On our office calendar at Bray Leino Learning, there is a week circled in bright pink, marking the highlight of our year. No, not Christmas, but May’s Learning at Work Week. We love it! For L&D professionals around the UK, it’s the perfect chance to get colleagues excited about learning.
Learning at Work Week 2019 is a big opportunity for L&D. This year’s theme is ‘Shaping the Future’, focussing on how we can be open and resilient to change, and start embracing what the future might bring.
In a climate of uncertainty, where automation is becoming more common in the shifting world of work and pressure to perform has never been higher, the theme could not be more relevant.
In fact, it’s the perfect chance to spread positivity, by celebrating success and sharing inspirational stories.
So, if you haven’t already thought about it, Learning at Work Week 2019 could be your learning springboard. And if you’re already mid-plan, then these ideas might help leverage your success, and help you create a compelling case for learning among your colleagues.
Here are a few ideas to make it work for you:
Think like a marketer
I’m a huge advocate of L&D leaders adopting a marketing mindset to get the most out of their learners. This is all about putting yourselves in the shoes of your learners to ask, ‘what’s in it for them?’ Why would they want to devote their limited time towards learning?
You can then create a campaign that is tailored to your learners’ needs and schedule events throughout the week.
If you’re struggling to sell your L&D offering internally, Learning at Work Week gives you a unified theme to build a campaign around.
And don’t forget to make the most of the fantastic free resources to get you started!
You can use the week to unite diverse parts of your workforce. Plan your campaign and content schedule in advance, packed with opportunities for discussion. You could, for example, create a short 60-second learning challenge that can be recorded and shared using video.
This could work well if you have a large, global workforce with diverse needs. In addition, social platforms like Yammer and Slack allow disparate colleagues to discuss their experiences. You may also want to think about livestreaming and recording events to allow remote workers to get involved.
Be creative (and experiment)
This really is your chance to shout about the incredible things L&D can achieve for your organisation, so don’t be a shrinking violet! Becoming more confident with technology is one of the ways organisations can take their learning offering to the next level; a key part of getting learners more engaged.
So don’t be afraid to experiment to create some really novel sessions, full of content that will really hook in your workforce.
If you're struggling, why not take inspiration from the Campaign for Learning, with some of 2018's best ideas.
Finally, learn from your learners. This is your chance to analyse their behaviour, getting a feel for how they learn, and identify trends to feed into your strategy.
Doing this will help you to create effective learning solutions in future, closely aligned with your learners’ needs to keep them coming back for more.
And this is the key here: Learning at Work Week should not be seen as a one-off event. Enthusiasm towards learning should not last for those five days, but go far beyond.
So use Learning at Work Week to generate some serious excitement for, and perhaps even shift perceptions towards, learning. If you can do this, then you can start building a culture of hungry learners, where people are taking control of their learning by integrating it into their daily tasks.
Make 2019 the year you start ‘shaping the future’ by kick-starting your workplace learning strategy.
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Inspired by Learning at Work Week, but lacking the tools to develop your own resources? Don’t panic! Take a look at our digital learning options to see how we could help.
Stephanie Morgan FLPI, Director of Learning Solutions, Bray Leino Learning
Sharing ideas and observations to help improve performance.