Learning at Work Week at Bray Leino Learning is one of our busiest times of year, supporting our clients as they celebrate all things learning related. We love the inspiration this national week gives to the L&D community, but we would love it even more if this momentum lasted all year round – and we think it can!
For companies that have a great learning culture, this week is just a highlight in their learning year. It is a time to celebrate all the good work that has already happened and creates an opportunity for you to remind learners and your business of the benefits of personal and professional development. For those without a strong learning culture, Learning at Work Week is a one hit wonder, which is really something we want to avoid.
In order to have a great learning culture you first need fantastic learning solutions that meet the needs of the learners and the business – this is something a lot of L&D professionals excel at. But it isn’t always enough, you also need to make sure you are marketing your learning in a way that hooks the learner in and encourages them to take action in actively seeking out learning solutions.
We at Bray Leino Learning believe that adopting the mindset of a marketer can help you create a fantastic learning culture and improve learner engagement. This is why Learning at Work Week is so successful! It encourages L&D to take a marketing approach to engage with their learners. For example, take the Learning at Work Week resources - there are posters, event planning tools, webinars and more – these are all elements of a great marketing campaign.
So, if you took a campaign approach to your learning solutions the momentum of Learning at Work Week could last all year round. All you need to do is pick one subject and think about how it relates to your audience and how you can promote it over a set period of time.
For example, you might decide that you want to focus on promoting your soft skills solutions over 2 or 3 months. You could start to develop a campaign which reaches your learners in different ways, hooking them into engaging with your soft skills solutions. The elements of the campaign are where you can start to get creative; you could share articles and blogs that address the consequences of poor communication skills, schedule drop in sessions at lunchtime, share bite sized eLearning, and much more! Investing in a great content schedule and strategy can help you reinforce your brand, promote your messaging and engage successfully with your audience.
So, let’s take a campaign approach and make sure the momentum of Learning at Work Week lasts all year!
If you are interested in finding out more about how to improve your learner engagement, why not download our whitepaper, written by our Director of Learning Solutions, Stephanie Morgan.
Lauren Dennish, Marketing Executive, Bray Leino Learning
Lauren is passionate about exploring new ways that developing a marketing mindset can help L&D – from creating learning cultures to improving learner engagement.
Copyright © 2018 Bray Leino Learning