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Rachel Matthews How can L&D use Google’s approach to marketing?

We recently talked to Training Journal about Google's innovative approach to content marketing and how we adapted it for L&D.

Watch the interview now.

Want to know more about our approach to learner engagement and marketing? Download our whitepaper now!

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Rachel Matthews

Rachel Matthews, Strategic Marketing Manager

In my blogs I will look at industry constraints and issues and problems that employees face in their day-to-day work lives.

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Other posts you may be interested in

/Stephanie Morgan The hidden link between marketing and learning professionals

Wednesday December 12, 2018

Attention learning professionals! You have more marketing skills than you think… Only 50% of learning professionals believe they have the skills they need to start applying marketing to their learning strategy. I find this data really surprising, as there’s actually a huge skills crossover between marketing and L&D, from creating content to planning learner journeys.

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/Teresa Lovell 6 marketing secrets for engaging your learners

Wednesday September 05, 2018

Are you struggling with low learner engagement despite designing and delivering fantastic learning solutions? In our short video, we share a 6-step process developed alongside expert marketers designed to help us in L&D think more like a marketer and create a ‘pull’ learning culture.

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/Lauren Dennish A guide to marketing like an L&D champion

Wednesday August 29, 2018

We’re really excited to announce our brand-new interactive tool, designed to help learning professionals apply marketing techniques and approaches to solve low learner engagement. Our tool is fully interactive, so you will have the opportunity to answer questions and apply each marketing tip and technique to your organisation instantly.

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