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Rachel Matthews How can L&D use Google’s approach to marketing?

We recently talked to Training Journal about Google's innovative approach to content marketing and how we adapted it for L&D.

Watch the interview now.

Want to know more about our approach to learner engagement and marketing? Download our whitepaper now!

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Rachel Matthews

Rachel Matthews, Strategic Marketing Manager

In my blogs I will look at industry constraints and issues and problems that employees face in their day-to-day work lives.

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Other posts you may be interested in

/Teresa Lovell 6 marketing secrets for engaging your learners

Wednesday September 05, 2018

Are you struggling with low learner engagement despite designing and delivering fantastic learning solutions? In our short video, we share a 6-step process developed alongside expert marketers designed to help us in L&D think more like a marketer and create a ‘pull’ learning culture.

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/Lauren Dennish A guide to marketing like an L&D champion

Wednesday August 29, 2018

We’re really excited to announce our brand-new interactive tool, designed to help learning professionals apply marketing techniques and approaches to solve low learner engagement. Our tool is fully interactive, so you will have the opportunity to answer questions and apply each marketing tip and technique to your organisation instantly.

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/Stephanie Morgan Discovering the future value of L&D

Wednesday June 13, 2018

Recently I wrote about what the Transformation Curve means for the future of L&D, and it got me thinking about the differing debates on how we measure the value of learning. In order to stay relevant in our organisations, we need to make sure that the value of learning keeps up with the evolving and changing nature of workplace learning.

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