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Kerry Pascall Why you need to invest in video learning

Deciding which learning tech best suits your digital learning offering can be a bit overwhelming. Over the last couple of years, the learning technology landscape has completely transformed, and there are more delivery method options than ever before – from video and chatbots to VR and AR.

So, given all the options available – why would you invest in video learning?

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For large organisations where scalability and agility are key, bespoke video content can lead to more efficient, engaging and effective learning for your people. And it’s likely that at least 70% of your learners are already using video to learn on a regular basis.

Studies show that 70% of millennial YouTube users watched a video in the past year to learn how to do something new or learn more about something they’re interested in, and 73% of Gen Xers say they watch ‘how to’ YouTube videos.

For a lot of organisations, investing in video learning is a no-brainer, especially when you consider that the majority of your learners are already engaged with this learning delivery method. So, it’s not surprising that Fosway reports 66% of learning professionals planned to increase their video learning content in 2018.

To help you decide if it’s time your organisation invested in video learning, we’ve done a deep dive into the key benefits of introducing video to your digital learning offer:

More effective learning

Put simply, video can help your learners to learn better – it’s been proven.

In 1982, Shepard and Cooper made the connection linking visual cues to the memory. Later, in 2006, Allam observed that moving images and sound made a topic more engaging and insightful. Solidifying what many already knew, in 2012 Willmott et al proved that video can truly inspire and engage people in the learning environment. 

This brief lesson in learning history just scratches the surface of how video can help L&D create more effective, retainable and transferable learning for their organisation and its people.

Improved engagement

Many organisations are still struggling to engage their learners, so the level of engagement video offers is pretty alluring. According to MWP studies, 59% of executives are more likely to choose video over text when learning about a topic. And, a staggering 54% of senior executives share work-related videos with their colleagues every week.

This data shows us that video is already an important part of our working lives. It’s about time L&D capitalise on this by adding some learning videos to their daily consumption – it would be very effective and pretty seamless. 

It also suits the agile workforce, as your learners can access the learning on-the-go and as and when they need it. Having learning available at the point of need is crucial for engaging the always switched on modern workforce.

More efficient

There’s a big misconception around the cost of producing bespoke video learning in L&D. It’s not as much as you might think, and it will actually reduce the cost of your learning solutions in the long run. The first, and perhaps the biggest impact, is the reduction in time away from desks. With accessible learning content available as and when it’s needed, your people can be present for longer, while still obtaining the learning they need.

When done properly, video content can also be pretty evergreen, meaning you will only have to invest once, and it will still be as effective and engaging a few years down the line.


The scalability that video can offer L&D is a significant benefit for large and complex organisations. Video can support organisations in getting a large volume of information across quickly to a large number of people. This is particularly useful for organisations with lots of compliance needs, and those who perhaps have heavyweight product information that needs to be distributed effectively and accurately to a large number of people.

For large organisations, bespoke video content can be a game changer. Introducing video learning can result in more engaging, agile and effective solutions, that support your business with more efficient, scalable and reduced cost learning.

If you're looking to get these benefits for your organisation by introducing eLearning to your learning offering, take a look at our digital learning SOS service. We offer a responsive service for organisations who have an urgent need for high quality, bespoke digital learning.

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Kerry Pascall, Head of Digital Learning, Bray Leino Learning

In my series of blogs you can expect some tips on implementing eLearning, what to consider when commissioning eLearning, design tips, software and authoring pros and cons, and general advice on everything eLearning!

Follow @KerryBrayLeino

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